NAILPRO-file Featuring: Fill 413 Nail Studio LLC

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NAILPRO-file Featuring: Fill 413 Nail Studio LLC
Fill 413 Nail Studio LLC

Welcome to our feature "NAILPRO-file" where we highlight neighborhood nail salons and their owners from around the country and around the globe! !

This week's salon is in Wisconsin!

Meet owner and nail tech Annette Calvillo of Fill 413 Nail Studio LLC!




Salon Name: Fill 413 Nail Studio LLC

Salon Open Since: October 1, 2013

Salon Address: 496 W. Main St., Waukesha, WI 53186

Salon Phone: (262) 720-8030

Salon Website:

Tell us how you decided to open your own salon.
I always dreamed of owning my own business when I was in high school. After working for someone else in a spa and hair salon environment, I knew I wanted to be my own boss and run my business the way I felt it should be run. I wanted my own space and not rent a table or share space with ties to someone else. I learned a lot working for someone else. I learned the do’s and don’ts. Working for someone right out of nail school was beneficial to get the experience I needed because there is so much you have to be aware of when running a business as well as skills and technique. I have seen so many nail techs rent space or a table and fail.

I knew I was taking a big risk starting with no clientele, and because I worked over an hour away, it was unlikely my clients would follow. I'd have to start from scratch. But I was confident in my services that word of mouth was going to be my biggest marketing tool. I knew it would be important to join the downtown business association and get involved.

When I decided to open my own place, I drove around for days looking for a space that would suit me. I fell in love with the location I am in. It was vacant and a real estate sign was in the window. The space had been used for a school for disabled students but the tenant was retiring. The students had their handprints on the walls with a quote, “The art of giving begins in the heart... and achieved with many helping hands.” What is our main tool we use as nail techs? We use our hands! As soon as I walked in I knew this was the place!


The design of my studio was my vision on a very tight budget. We removed all the handprints except for one. I wanted to keep a piece of what the space was before. Below that handprint will be another tiny handprint of a special little girl in our life who has Down Syndrome. I am so proud of the fact that I was able to make a space that needed a lot of work look the way it does today! It is warm and inviting capturing the history and the architecture of the 1930’s building.