Elaine Waston, Vice President of Marketing and Sales and Educator at...
NAILPRO-file Featuring: Belle Mani!
What is your most popular service?
My sculpted Ibd pink and white gel nails...slightly deep smile lines, custom pink to "pop" the white. Second...designer stiletto's. Few client calls for these but they love them when I wear them. Third, natural nail with Ibd Just Gel, of course, customized with pigments, glitters, art and/or bling!
What products do you use in your salon and why did you choose them?
Ibd all the way, gel and acrylic. I've dabbled with other products, trained by industry leaders, and generally my clients ask me to go back to "my stuff." They like its clarity, the never ending color selections, and its reliability. The client is always right!
What’s your best-selling product?
Anything available from Amerian International because they've a multitude of items I trust and believe. Ardell Lashes are my best sellers as I apply them for free. Body Drench QuickTan spray and cream tanning products. Oh, China Glaze and Seche nail care products are a staple.
What’s the best compliment you’ve received about your business?
Customer referrals, that says it all. I haven't had to do advertising in years, and if I do, it's more to help out a client project. Also, as you know, absence from this business is a death sentence. Six years ago I needed back surgery that kept me out for a month, but I did not loose a single client.